- Layout Design
A good image can convey a message to anyone in the world.
An effective design will communicate your value proposition and call-to-action without giving everything away. This is one area where you can’t trust your instincts – to leave your viewers wanting more, let go of the need to say everything in a single image.
Color & material
Graphic designers need to know how to use and balance color combinations. Often, designs will only include two or three colors, because too many can create confusion and muddy a message. Designers need to be aware of where their work will be seen. The key is understanding the message to be conveyed and choosing the colors that will best achieve.
What I Delivered
A perfectly executed print ad, mixing the right words with the perfect picture, can make just as big an impact as the slickest, most modern digital onslaught – as these examples prove.