Client
Motion Metrics
Year

2018

Software
  • Illustrator
  • Photoshop
  • Lightroom
Deliverables
  • Layout Design
  • Photography
  • Illustration
  • Print

A good image can convey a message to anyone in the world.

An effective design will communicate your value proposition and call-to-action without giving everything away. This is one area where you can’t trust your instincts – to leave your viewers wanting more, let go of the need to say everything in a single image.

Color & material

Graphic designers need to know how to use and balance color combinations. Often, designs will only include two or three colors, because too many can create confusion and muddy a message. Designers need to be aware of where their work will be seen. The key is understanding the message to be conveyed and choosing the colors that will best achieve.

Chickpea Yellow

#d3b97f

Motion Metrics Red

#8b161c

Dark Gray

#414140

What I Delivered

A perfectly executed print ad, mixing the right words with the perfect picture, can make just as big an impact as the slickest, most modern digital onslaught – as these examples prove.